I’ve always had a strong interest in design and previously worked independently as a freelancer. That experience taught me a lot about creative work, client relationships and what it actually takes to bring an idea to life.

Alongside running Moderon, I’m studying Digital Design at Kristianstad University, where I continue developing my knowledge of graphic design, visual communication and universal design. I also have a background in international economics and marketing, which has shaped the way I approach creative work. I’m interested not only in how something looks, but why it exists, what it communicates and how it supports the business behind it.

My experience also made me realize that one person cannot be an expert in every creative field. My own skills do not cover everything a growing brand might need, and I never wanted to pretend they did. Brand strategy, visual identity, web design, content and social media all require different strengths and perspectives.

I wanted to build something bigger, not only for myself, but for more creatives and more businesses. A studio where specialized people could come together around each project, while the client still had one clear point of contact. That idea became Moderon.

Today, my role is to understand the business, shape the overall direction and bring together the right people for the work. I stay involved from the first conversation to final delivery, making sure the strategy, creative work and business goals remain connected throughout the process.